An electronic marketing campaign ensures that materials are efficiently distributed and tracked. High resolution collateral pieces are formatted for printing and may be supplemented by a hardcopy teaser/flyer. All buyers will receive marketing materials beyond traditional "outbound tactics". Email campaigns are used to maintain awareness by providing important updates, key date reminders, tours and offer due dates. These tactics, along with our numerous media publications, helping generate over a million impressions per month.
Successfully positioning and marketing a multifamily asset requires deep understanding of the nuances of these properties, the markets where they reside and potential investors. At Colliers, our professionals deliver best-in-class, customized marketing campaigns during every phase of the transaction process that are designed to drive impactful results for our clients. Our teams utilize the latest sales and marketing tools, specifically selected based on each property’s unique requirements and target investor group, rapidly catch interested buyers and keep assets top of mind. Our team employs a four-level positioning strategy upon which all actions, tactics and deliverables are based, driven by an overarching investor strategy designed to create awareness, distinction, interest and top-of-market results.