Colliers Marketing Advantage
Colliers offers a comprehensive portfolio of real estate services to occupiers, owners and investors on a local, regional, national and international basis. The foundation of our service is the strength and depth of our specialists. Our clients depend on our ability to draw on years of direct experience in their local market. Our professionals know their communities and the industry inside and out.
Whether you are a local firm or a global organization, we provide creative solutions for all your real estate needs. Our approach considers the entire go-to-market cycle of your property. That means positioning the property, segmenting and targeting audience groups with a variety of tactics, developing creative programs to generate interest and ensuring maximum exposure.Once you’ve entrusted us with your business, we go to work executing a detailed marketing strategy based on your goals for the property. Our approach to property marketing is not a laundry list of marketing tactics. We distinguish our property marketing services from other firms in two ways: we segment your prospects to make the best possible use of marketing resources, and we drive prospects through a “transaction filter,” taking them from basic awareness of your property through the contract stage.
As a result, our marketing system creates strong demand, a competitive environment and a continuous feedback loop, allowing course corrections throughout the property marketing program.
We offer a wide range of value-add products and services related to property marketing from the straightforward (signage, advertising, fliers) to the sophisticated (positioning campaigns, tours, websites). We pride ourselves on creative marketing strategy that speaks to the benefits of your specific asset and its value to the end user. We distinguish our property marketing services from other firms in two ways: we segment your prospects to make the best possible use of marketing resources, and we drive prospects through a transaction filter.
Marketing MaterialsElectronic & Print
An electronic marketing campaign ensures that materials are efficiently distributed and tracked. High resolution collateral pieces are formatted for printing and may be supplemented by a hardcopy teaser/flyer. All buyers will receive marketing materials beyond traditional "outbound tactics". Email campaigns are used to maintain awareness by providing important updates, key date reminders, tours and offer due dates. These tactics, along with our numerous media publications, helping generate over a million impressions per month.
digital & print
As an important ingredient of our electronic marketing campaign, Colliers will develop a multipage electronic brochure (Offering Memorandum) for the property. The materials will highlight the salient points of the investment opportunity while providing a means to communicate with our team. The e-teaser will also include a confidentiality and non-disclosure agreement. The proper execution of this agreement by prospective buyers will initiate the controlled process for all interested parties to access the Offering Memorandum and due diligence library. Each e-mail push is immediately followed-up with a comprehensive phone call campaign to target buyers.
Rapid Connection Technology
Colliers' cutting-edge technology platform enhances collaboration, efficiency and transparency
Custom web-based tools, ColliersHub, manages our vast knowledge base, increases communication and exposes existing relatinships across our deep bench of local market experts
In-Depth Research
Valueable market intelligence supportive of clients' business decisions
Multi-leveled support across all property types, from data collection to comprehensive market analysis
Expansive databases housing detailed information on properties nationwide and globally
Quarterly reports produced on market/economic conditions in virtually every major market
Combined market knowledge and forward-thinking expertise for future planning
Mapping Services (GIS)
Comparative market analysis
Market Trends
Market segmentation
Demographics
Employment and transportation analysis
